Coffee has been drunk in Iran since the 9th century. Sufis kept awake for their rituals with the help of coffee. and in the Safavid era coffee houses were established as places where poets and artists gathered and in 1664, Kashif al-Din, a Safavi pharmacologist, dedicated a treatise on the merits and morality of coffee to ShahAbbasII.

The history of tea culture in Iran only began at the end of the 15th century. As coffee producing countries were located far, shipping it was very difficult. With a major tea producing country, China, located on a nearby trading path, "the silk road", the shipping of tea was much easier.

With its factories in Iran, MultiCafé brings your drink of choice back into your life.