The competition in today's world is about knowing the audience; Things that make him happy or excited. It gives hope and makes you think.

Multicafe Gold is a story of golden moments that the audience identifies with.

Drinking a glass of instant coffee, whose aroma and taste reminds one of a cafe, is the most important feature of Multicafe Gold. Multicafe Gold is the best example of combining the nature of golden coffee beans with the personality of the audience; The golden seeds that create golden moments or are associated with golden moments.

The audience of Multicafe Gold is full of life, moving with all its might, and at the same time, it thinks about the more serious and deep issues of life and thinks about the future.

One of the best ways to connect with this audience is to be a storyteller. So we had to choose a medium that could be a story teller and at the same time we needed a technique to maintain a high rhythm.

In the stop-motion video of Multicafe Gold, we emphasized the path of the audience's life, the golden moments of the past and the future. We used the story of the golden moments experienced and most importantly the moments ahead to connect with our audience.

The coordination of the technique and the story is very important, motion graphics made it possible to focus on the golden moments of life by maintaining the vitality and rhythm of life and reminding in a deep layer that you still have a long way to go and the cup of Multicafe Gold in all moments is with you