In the world of united marketing and branding that have found their common goals, communication with the audience is the first and last word. Multicafe Classic with the slogan "Multicafe is enough" is not only trying to show its variety of products in the classic category, but its message is that Multicafe Classic is sufficient for all people, with any personality, taste and lifestyle.

The audience of Classic Multicafe is a young person full of life, color and rhythm, who has recently become familiar with the world of coffee, who seeks diversity and is very interested in experiencing all the flavors; It is lively and energetic, it is present in many spaces and places and experiences various consumption situations.

To communicate with the audience of Classic Multicafe, we used the closest medium and atmosphere to the lifestyle of these people.

  The medium of video and motion graphic technique both had all the features we wanted; Instead of talking directly about the brand and product, we focused on the audience of Multicafe Classic.

We used electronic music, fast rhythms, vivid colors and a lot of visual cuts, which are all among the characteristics of the Multicafe Classic group, to talk to the main audience, to get into their eyes, and to remind them of the product variety of this group in a deeper layer.