Because some products do not have similar competitors in the market, as much as they have a high potential market, the audience is more afraid to buy and experience that particular product. As the first green instant coffee brand, Multicafe used the sampling advertising tool to introduce its product or encourage the audience to experience the product for free.

Since the primary audience of the Multicafe health brand is those for whom health, weight loss and fat burning are important, the Enghelab Club and the health road were chosen as a free product experience point, so that while introducing the product to the main audience, from this homogeneous statistical population for Collecting qualitative information about the product can also be used.