In the winter of 1400, the new story of multicafé for those who drink demi coffee began with the introduction of the Barista brand. Barista brand, focusing on the production of demi coffee, introduced single origin beans and mixed roasted beans and mixed Asian coffee to the market for demi coffee fans.

The first advertising campaign of the Barista brand was implemented with the aim of introducing and introducing the loyal audience of Multicafe to the Barista brand as a new member of the Multicafe family in the digital space and social networks.

The campaign tried to convey the message to the audience with a series of short videos and graphic images taken from the visual identity of the Barista brand; Each product had its own video to be able to recognize the Barista brand not independently but through the products of the subcategory in a more realistic and tangible way to an audience that has a habit and preference of drinking instant coffee and cares a lot about details.

Coffee beans and ground coffee are two general categories of Barista brand products.

The subcategory of Asian coffee, Turkish coffee with the signature of Multicafe, is a special and different combination of Robusta and Arabica, and Barista coffee beans include mixed and single-origin roasted coffee beans; Buena, Armanico and Qualita are the products of the subcategory of mixed roasted coffee beans and include single origin roasted coffee beans, El Salvador and Ethiopian coffee.