The audience of Multicafe Classic are those who have recently become acquainted with the world of coffee, who seek variety and are very interested in experiencing all the flavors; They are on the move and energetic, they are present in many spaces and places and experience various consumption situations.

The main goal of the Classic Multicafe campaign was to inform the audience about the variety of products.

The attributes of "pleasant, pleasant, dietary, lovely, hearty, and light" each represent one of the classic Multicafe products, and the existence of a variety of products for different tastes and consumption situations has been conveyed to the audience.

Finally, in this campaign, an attempt has been made to convey the message of "enough" of Classic Multicafe to the audience.

The campaign of Multicafe Classic has used the medium of video and digital media to convey its message.