After 10 years of presence in the coffee market in Iran, by observing and understanding the changes in the market, the audience and emerging consumer needs, we decided to recreate the Multicafe brand. After examining consumer needs, market changes, ability and production intention, four main categories emerged from this process, and by choosing the Branded House brand architecture, Multicafe, Multicafe Gold, Multicafe Classic, Multicafe Barista and Multicafe health Introduced. In this process, the visual and verbal identity of Multicafe was also redefined and redesigned.

The primary goal of Multicafe's Rebranding campaign is to introduce all the subcategory brands in new clothes. This campaign used ambient media due to its very large and extensive goal and metrics.