Part Sazan Coffee Industries Co., the owner of the Multicafé brand, was nominated as the top brand for the fifth consecutive year.

The eighth annual presentation and honoring ceremony of top brands was held at the Chamber of Commerce office in Mashhad in the company of Mr. Shafei, Director of Iran Chamber of Commerce, Mr. Razm Hosseini, Governor of Khorasan Razavi, and a number of provincial managers. Part Sazan Coffee Industries Co., owner of the Multicafé brand, was named the Top Brand of 2020 during this ceremony. A special badge was also given to Multicafé Co. in honor of its five-year reign as the best brand and in recognition of its success.

Razavi Khorasan province has nearly 6,000 manufacturing and industrial units.

Seyed Reza Hosseini, CEO of Part Sazan Coffee Industries Co. (Multicafé), emphasized the importance of branding and brand durability on the effective relationship between the producer or service provider and the customer or consumer in an interview on the sidelines of the ceremony. He continued by saying that this relationship ought to always be kept at a level that ensures the safety of the brand.