Recognition of Multicafé and receipt of a crystal award at the Second National Festival of Health-focused Industry.

The second National Health-focused Industry Festival with the approach of “Promoting Health and Services” and the vision of enhancing Iran’s health system

The second National Health-Focused Industry Festival was held at the Broadcasting International Conference Center of the Islamic Republic of Iran on July 18, 2018. The festival’s approach was “Promoting Health and Services”, and its vision was to improve the country’s health system in related industries as well as the level of awareness, attitude, and culture surrounding the use of health products and services. The festival aimed to facilitate the control, monitoring, and organizational evaluation of health in Iran’s products and services, with the goals of identifying and encouraging brands and organizations committed to health and showcasing the most recent achievements of leading industries.

Part Sazan Coffee Industries Co., with the Multicafé brand, participated in this festival as a representative of the instant coffee production sector to support and enrich this great national event and improve the community’s health. The company was honored to receive the festival’s crystal award.

The objectives of the festival were as follows:

• Identifying, monitoring, and categorizing related industries based on the degree of compliance with health principles of goods production or service provision
• Developing and enhancing the infrastructure required for the production of health products and services
• Deploying a holistic approach to human health in all rules, executive policies, and regulations
• Developing a culture of organizational, ethical, economic, and national responsibility regarding the characteristics of health products and services, as well as process accountability, among producers and consumers
• Developing production and supply indicators for health-oriented goods and services
• Introducing the most recent achievements in organic and healthy products and health-oriented services
• Strengthening the competitive market for healthy products and convincing and encouraging consumers to select health products and services
• Explaining the role of policy-making institutions in the promotion of health-related products and services
• Boosting the proportional share of health as advances the quality of health products and services 
• Branding health products and services in society

This festival is a means to attain quality and health indicators of products. It is a platform for exchanging ideas, providing a scientific and practical solution for the development and improvement of the health of society, and raising the quality of Iranian products and services. Moreover, it is a symbol of recognizing the hard work of industry managers and raising consumers’ awareness of health-oriented products and services produced in Iran.